More selected projects

THE AXE EFFECT

LYNX /
BBH LONDON

ROLE : Creative Development, Photographer.

In the UK, Axe is known as Lynx, a bit confusing for a brand to go through a name change i imagine. Anyhow, i was commissioned by BBH London to shoot this campaign for the Canadian market. Have always enjoyed Axe's advertising, incredibly sexy and fun (unlike these images).