BMW VCD

BMW VCD /
PERSONAL

ROLE : Creative Development, Photographer.

The VCD can park itself, not just into a tight spot but around the corner, just order the car to come back at the same time you order the check and it will be outside waiting for you. Drive past a music venue and it will download and play their playlist, taken poorly at the wheel and the car will pull safely over to the side of the road and call you an ambulance.

We worked with the guys over at 66 London for the short visual effects moving image piece.

Ive included both RAW and final images so you can see the amount of work that goes in to making an amazing automotive shot. A key aspect of automotive photography is to visualise what the finished image can look like and capture the rights assets for the post production team. For example the first image of the car (dead front) is made up of many 'plates', with seperate shots for the grill, headlights, hood highlight, hood shadow details, windscreen, ambient hood lights (the orange band of light) and the tyres.