DIANA A BEAUTIFUL MODEL FROM SINGAPORE

ROLE : Creative Director, Strategy, Photographer.

During my role as SVP of Photography at Lazada, we launched an in-house 'fast fashion' label LZD. Working with the fashion team, I helped shape the creative direction of the label by casting our 'LZD Girl'. Diana was a Malay - Chinese mix model, based in Singapore, I worked with her numerous times and she was an abosolute joy to work with, in fact, it was always easy shooting her.

In addition I produced the photography guidelines for the 6 Lazada photography studios found in the South East Asia region.