MORE CLOSE ENCOUNTERS OF THE FORD KIND

ROLE : Creative Development, Photographer.

I was commissioned by Ogilvy London to shoot the launch campaign for the new Ford Transit Custom, comprising of over 100 changes to the previous model, i developed the creative brief with the team at Ogilvy and realised that the majority of the new features were under the ‘skin’ of the vehicle and came up with the idea to reference the movie Close Encounters of the Third Kind and created a special effects treatment of light coming from inside the Transit. This is a continuation of the project and the first campaign can be seen here.

The final artwork was seen across a multitude of platforms including print, out of home and digital.

Ford Transit - Lee PowersFord Transit - Lee Powers
Ford Transit - Lee PowersFord Transit - Lee Powers