STRETCH IT OUT WITH LYCRA

MERCEDES WORLD /
PERSONAL

ROLE : Creative Development, Photographer.

Delighted to share this project for Lycra, commissioned through digital agency Sapient London. The folks at Sapient approached me with a seed of an idea based around an old style of photography produced by Eadweard Muybridge, i have to admit i hadn’t heard of the name even though i has seen his image of the horse in motion many times.

We developed the concept to a blackened studio environment and a multiple exposure photographic technique with the model suspended in a harness and moving around the negative space to show the freedom of movement in the Lycra infused garments.