THE VELO BOUTIQUE CUSTOM BIKES

THE VELO BOUTIQUE

ROLE : Creative Director, Strategy, Photographer, Branding, Site Design, Social, Product Designer.

The Velo Boutique was a hobby that became a small business. Through building my own custom bicycle, I was getting requests to build bikes for other people and decided to launch TVB. Im fortunate that I can apply first hand all the knowledge and experience I have gained over the years in business, creative, design and operations and manage in-house all the many aspects of the running business, including product design, website design, social and digital marketing, business strategy, logistics and fulfilment and both B2C / B2B relationships.

Im a strong beliver that 'data smashes opinion', I continually anaylise the site data and make quick changes to respond to how the site is being used. 

Branding for The Velo Boutique is vintage and aimed at 'the middle aged hipster', a demographic that i have completely invented 🙂


The site is now closed.