It was an interesting time being Creative Director at Havas Media in Singapore (I only moved on after the birth of my daughter).
Whilst there I lead the creative side of a pitch for the much sought after Warner Brothers media account. As part of the pitch we came up with a nifty fan led 'gamification' of the media campaign. Creating a point scoring game for fans to become part of a superfan league, sharing their stories on Social Media and giving us data for a pretty sweet Progromatic re-targetting campaign.
Im delighted to mention that Havas Media won the account 🙂