During a period of rapid growth of consumers, seller partners, fund raising and expansion into new countries / channels, I helped revolutionised Lazdas philosophy, strategy and operational approach to creative direction and photography, actively localising content to connect with the diversity found within the South East Asian consumer market.

In addition I helped facilitate the Lazada re brand through the launch and recruitment of the creative team, responsible for image content, creative development and re design of Lazada home page, category landing pages, banner, campaign creation, social media, Google advertising, external advertising and the introduction of Lazada to the digital fashion retail space with the success of in house label LZD.

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