Ogilvy London – Ford

Ford Transit

Commissioned by Ogilvy London to shoot the launch campaign for the new Ford Transit Custom, comprising of over 100 changes to the previous model.
I developed the creative brief with the team at Ogilvy and realised that the majority of the new features were under the ‘skin’ of the vehicle and came up with the idea to reference the movie Close Encounters of the Third Kind and created a special effects treatment of light coming from inside the Transit.

Creatives | Thomas Smith + Darren Urquhart

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