During a period of rapid growth of consumers, seller partners, fund raising and expansion into new countries / channels, I helped revolutionised Lazdas philosophy, strategy and operational approach to creative direction and photography, actively localising content to connect with the diversity found within the South East Asian consumer market.
In addition I helped facilitate the Lazada re brand through the launch and recruitment of the creative team, responsible for image content, creative development and re design of Lazada home page, category landing pages, banner, campaign creation, social media, Google advertising, external advertising and the introduction of Lazada to the digital fashion retail space with the success of in house label LZD.
“Lee is a top-notch photographer and creative director. On top of the beautiful photography work he did with us, he really was influential in the creative direction that we took, as we revamped our image and branding.
Lee brings his years of experience in a wide array of creative projects and knows exactly what he wants and how to get there. He hired the entire regional photography team, setup the photo studio, defined the visual guidelines for all photo-shoots as well as the workflow we applied across the 6 countries we operate in. He’s been a source of inspiration for many in the creative team”Charles DebonneuilCEO Intrepid group | ex-founder & CMO Lazada group
“Lee is a shining light of creativity withwithin Lazada with an incredible eye for detail and design. Lee worked closely with my content and commercial teams during the launch of Lazada in to the Singaporean market, resulting in a swift acceptance by local consumers of Lazada as a key and growing force within e-commerce.
Lee is a wonderful colleague and I enjoy working with him!”Martell HardenbergCo-Founder - Lazada Group | Forbes 30 Under 30
“Lee is a creative expert who shares really interesting concepts in art. He is very detailed and has done a fantastic job with transforming Lazada’s fashion layout. Truly a pleasure to work with.
I would recommend him to anyone looking to boost creativity.”Nikhil DodaniVice President at Central Group
“Lee is the my guiding star for how to create perfect content and a true master in photography. He can make watches come alive and give them context. Even our suppliers are asking if they can use this pictures in there off line stores.
On top of that just a great person to work with.”Peter (Larus) ReumertHead Of Sales Habbitzz