Diana (LZD) for Lazada Singapore
Photography + Creative Direction
During my role as the Creative Director at Lazada, we launched an in-house 'fast fashion' label LZD.
Working with the fashion team, I helped shape the creative direction of the label by casting our 'LZD Girl'. Diana was a Malay - Chinese mix model, based in Singapore, I worked with her numerous times and she was an abosolute joy to work with, in fact, it was always easy shooting her.
In addition I produced the photography guidelines for the 6 Lazada photography studios found in the South East Asia region.
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