Diana (LZD) for Lazada Singapore
Photography + Creative Direction
During my role as the Creative Director at Lazada, we launched an in-house 'fast fashion' label LZD.
Working with the fashion team, I helped shape the creative direction of the label by casting our 'LZD Girl'. Diana was a Malay - Chinese mix model, based in Singapore, I worked with her numerous times and she was an abosolute joy to work with, in fact, it was always easy shooting her.
In addition I produced the photography guidelines for the 6 Lazada photography studios found in the South East Asia region.
MORE WORK HERE
Tesla Model XMotion Design
NIKE FOR YOUMotion Design
iPhone 11Motion Design
DOPEMotion Design
Leica M10CGI
Noah / NaimaPhotography
Lazada Laz The LionCreative Direction
Bronco MK1CGI
Splash!CGI
Meet The TeamPhotography + Creative Direction
Nike Campaign Defy The ElementsPhotography
POSB Magical GiftsCreative Direction
Singapore At NightPhotography
Lazada Regional Creative DirectorCreative Direction
Asean Para GamesCreative Direction
Apple iWatchCGI
Ford TransitPhotography
Lycra Campaign Sapient LondonPhotography
Tulisa Female BossPhotography
Mercedes WorldPhotography
AdvertisingAdvertising
Tinie TempahPhotography
Simon PeggPhotography
About
Lee Powers is a Creative Director based in Singapore