0c84d99f-89c1-4fb6-8de4-27bb83db3334_rw_1200

Happy Bikes Founder + Creative Director

From my time with Lazada and becoming a new parent, i was simply bursting with e-commerce knowledge and had the desire to create a business i could run from home. I settled on launching a range of childrens balance bikes.

I had a steep learning curve of handling the following.

-Product, Logo and Packaging design -Wholesale and MOQ requirements
-Importing a product into Singapore -Meeting lawyers to understand product liability law and waivers
-Creating, Devloping and Managing an e-commerce website (Wordpress / WooCommerce)
-Marketing, SEO, Social Media, Influencers (IG was great for us)
-Creating and managing B2B sales and relationships
-e-Commerce fulfilment, warehousing and logistics

As our Social Media presence increased, sales continued on an upward trajectory for 2+ years.

The market was disrupted by the big box retailer Decathlon. Therefore I decided to close the business, happy in the knowledge that many 100’s of children had enjoyed their initial 2 wheel journey on a Happy Bikes balance bike.

12bc7157-0bbd-4998-88ea-a204a4094375_rw_1920
edabf434-4de2-43d6-bf91-c480a27ea693_rw_1200
fc071898-411b-4208-91e9-c01d99670eb7_rw_1200
1fe5eb6f-61c7-47fc-88c1-1875d41ae1e8_rw_1200
caa9517c-3a82-4d90-8254-da23506d68fa_rw_1920
b62f00ec-405d-4edf-84c0-3250adf96bc4_rw_1200
cf8d6d00-cf03-4dc4-ab7d-8c0e7de7a6c5_rw_1920
734264d8-12b6-46c9-bccb-bc4ca639715b_rw_1200
a5668bab-42c1-4976-bb66-f088ec5224ca_rw_1920
77fd3997-9a85-49c2-afb2-e9a67d9bed31_rw_1200

MORE WORK HERE

Tesla Model XMotion Design

NIKE FOR YOUMotion Design

iPhone 11Motion Design

DOPEMotion Design

Noah / NaimaPhotography

Diana Lazada LZDPhotography + Creative Direction

Splash!CGI

Meet The TeamPhotography + Creative Direction

POSB Magical GiftsCreative Direction

Singapore At NightPhotography

Asean Para GamesCreative Direction

Ford TransitPhotography

Tulisa Female BossPhotography

Mercedes WorldPhotography

AdvertisingAdvertising

Tinie TempahPhotography

Simon PeggPhotography

Honda eCGI

Lazada Laz The LionCreative Direction

Portfolio

About

Hi, i'm Lee Powers, A Super Curious Multi Discipline Creative.

Feel free to contact me via email. e:hello[at]leepowers.com