Sapient London.

Lycra Campaign

Delighted to share this project for Lycra, commissioned through digital agency Sapient London. The folks at Sapient approached me with a seed of an idea based around an old style of photography produced by Eadweard Muybridge, i have to admit i hadn’t heard of the name even though i has seen his image of the horse in motion many times.
We developed the concept to a blackened studio environment and a multiple exposure photographic technique with the model suspended in a harness and moving around the negative space to show the freedom of movement in the Lycra infused garments.
Creative Director | Justin Barnes + Ben Callis
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