Lycra Campaign for Sapient Nitro UK

Photography + Creative Devlopment

Delighted to share this project for Lycra, commissioned through digital agency Sapient London. The Creative team approached me with a seed of an idea based around an old style of photography produced by Eadweard Muybridge, i have to admit i hadn’t heard of the name even though i has seen his image of the horse in motion many times.

We developed the concept to a blackened studio environment and used a multiple exposure photographic technique with the model suspended in a harness and moving around the negative space to show the freedom of movement in the Lycra infused garments.

*Update 2021 - I no longer seek photography commissions, that chapter has closed, however, I am super proud of this body of work and channel this experience in to all future Creative projects.



CANOOMotion Design

Tesla Model XMotion Design

NIKE FOR YOUMotion Design

iPhone 11Motion Design

DOPEMotion Design

Noah / NaimaPhotography

Diana Lazada LZDPhotography + Creative Direction


Meet The TeamPhotography + Creative Direction

POSB Magical GiftsCreative Direction

Singapore At NightPhotography

Asean Para GamesCreative Direction

Ford TransitPhotography

Tulisa Female BossPhotography

Mercedes WorldPhotography


Tinie TempahPhotography

Simon PeggPhotography

Honda eCGI

Lazada Laz The LionCreative Direction



Hi, i'm Lee Powers, A Super Curious Multi Discipline Creative.

Feel free to contact me via email. e:hello[at]leepowers.com