Mercedes World UK / Personal Project
Photography + Creative Direction
I always enjoy working in the automotive space and to show some of the work that goes in to a great automotive project, Ive included both RAW and final images.
A key aspect of automotive photography is to visualise what the final image can look like and capture the rights assets for the post production team.
This series of images heavily relied on great post production, as you can see the original backgrounds are very busy and took many hours of cleaning and CGI building to get the minimal look.
Thank you to the team at Mercedes World for allowing me access to these beauties;
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