Creative Director for VISA / C2V Singapore

The team at Click 2 View and VISA, Singapore commisioned me to concept and shoot a corporate type vox pop video to celebrate International Womens Day 2016.

We had access to the senior staff at Visa for only a short time. I wanted to film to be more than a piece to camera in an office setting.

I asked the camera team to shoot b roll of women going about their daily duties in relation to work, being in an office, creative and commuting. We also used some stock video.

We also made a bold statement with the typography as i figured the majority of views would be on mobile and therefore we went full screen, to ensure the important words were digested along with the visual and commentary.

About

Lee Powers is a Multi Discipline Creative based in Singapore

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