FORD BRONCO

Title: Ford Bronco 2022

Role: CGI.

Tools: Unreal Engine 5.1, Adobe Photoshop.

Taking inspiration from an image Lee created a while back, where he took an Audi and faked some rain and movement to create a moment in time. Lee took this concept further and imagined that moment, then moved to a museum-type setting, essentially creating a Diorama.


Lee created four scenarios where the Bronco will excel in off-road scenarios.

For this personal project, Lee used Unreal Engine 5.1 to create the scene and rendered it with the Pathtracer. In the second section, you will see a selection of Lumen renders (Lee still prefers the photo realism, achieved with the Pathtracer). The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HK Studios.

*This is a personal project not associated with Ford.

ford-bronco-iceland-scene
ford-bronco-forest-scene
ford-bronco-beach-scene
ford-bronco-desert-scene

Before Lee settled upon the Concrete Pavillion concept, he explored a warehouse setting but decided it was too busy and the concept of the 'moment in time' was a little lost. (Even though he really likes some of the images). 

Ford-Bronco_2022-FULL-CGI_Lee_Powers_07
Ford-Bronco_2022-FULL-CGI_Lee_Powers_08
Ford-Bronco_2022-FULL-CGI_Lee_Powers_08
Ford-Bronco_2022-FULL-CGI_Lee_Powers_05
Ford-Bronco_2022-FULL-CGI_Lee_Powers_05
Ford-Bronco_2022-FULL-CGI_Lee_Powers_06
Ford-Bronco_2022-FULL-CGI_Lee_Powers_06
Ford-Bronco_2022-FULL-CGI_Lee_Powers_02
Ford-Bronco_2022-FULL-CGI_Lee_Powers_02
Ford-Bronco_MK1-FULL-CGI_Lee_Powers_04
ford-bronco_mk1-shot-04-ue-5.1-lumen
Ford-Bronco_2022-FULL-CGI_01-UnrealEngine-5.1-Lumen
ford-bronco_2022-shot-03-ue-5.1-Lumen
ford-bronco_mk1-shot-05-ue-5.1-Lumen
ford-bronco_mk1-shot-06-ue-5.1-lumen

MORE WORK HERE

NIKE AIRFORCE 1Unreal Engine

NOTHING Phone 2CINEMA 4D | REDSHIFT

The HoonicornUnreal Engine

Crocs X-RayCINEMA 4D | REDSHIFT

Rimowa-MonclerCINEMA 4D | REDSHIFT

Tesla Model-X GalleryUnreal Engine

Hyundai Ioniq 5Unreal Engine

Audi eTron GTCINEMA 4D | REDSHIFT

HYUNDAI N VISION 74Unreal Engine

Beats HeadphonesUnreal Engine

Just For KicksUnreal Engine

NIKE FOR YOUCINEMA 4D | REDSHIFT

Lazada-Meet The TeamCreative Direction | Photography

noah-naimaPhotography

VanMoof S3UNREAL ENGINE

SERVICES

Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography

CONTACT

Lee is based in London, UK. International projects are also welcome.

e: hello{@}leepowers{dot}com

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