FORD BRONCO

Title: Ford Bronco 2022

Role: CGI.

Tools: Unreal Engine 5.1, Adobe Photoshop.

Taking inspiration from an image Lee created a while back, where he took an Audi and faked some rain and movement to create a moment in time. Lee took this concept further and imagined that moment, then moved to a museum-type setting, essentially creating a Diorama.


Lee created four scenarios where the Bronco will excel in off-road scenarios.

For this personal project, Lee used Unreal Engine 5.1 to create the scene and rendered it with the Pathtracer. In the second section, you will see a selection of Lumen renders (Lee still prefers the photo realism, achieved with the Pathtracer). The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HK Studios.

*This is a personal project not associated with Ford.

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Before Lee settled upon the Concrete Pavillion concept, he explored a warehouse setting but decided it was too busy and the concept of the 'moment in time' was a little lost. (Even though he really likes some of the images). ´╗┐

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SERVICES

Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography

CONTACT

If you're interested in working with Lee, please reach out via email.

Lee is based in London, UK. International projects are also welcome.

e: hello{@}leepowers{dot}com

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