Title: Ford Bronco 2022
Role: CGI and Motion Design.
Tools: Unreal Engine 5.3, DaVinci resolve, Adobe Photoshop.
Lee took inspiration from a recent gallery visit and developed a concept of imagining the Ford Bronco in a Diorama/ gallery setting. (From Wikipedia: A diorama is a replica of a scene, typically a three-dimensional model, either full-sized or miniature. Sometimes, it is enclosed in a glass showcase for a museum.)
Lee created four scenarios where the Bronco will excel in off-road scenarios.
For this personal project, Lee created the scene using Unreal Engine 5.3 and rendered it with the Pathtracer. The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HK Studios.
*This is a personal project not associated with Ford.
MORE WORK HERE
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SERVICES
Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography
CONTACT
Lee is based in London, UK. International projects are also welcome.