Title: Ford Bronco 2022
Role: CGI.
Tools: Unreal Engine 5.1, Adobe Photoshop.
Taking inspiration from an image Lee created a while back, where he took an Audi and faked some rain and movement to create a moment in time. Lee took this concept further and imagined that moment, then moved to a museum-type setting, essentially creating a Diorama.
Lee created four scenarios where the Bronco will excel in off-road scenarios.
For this personal project, Lee used Unreal Engine 5.1 to create the scene and rendered it with the Pathtracer. In the second section, you will see a selection of Lumen renders (Lee still prefers the photo realism, achieved with the Pathtracer). The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HK Studios.
*This is a personal project not associated with Ford.
Before Lee settled upon the Concrete Pavillion concept, he explored a warehouse setting but decided it was too busy and the concept of the 'moment in time' was a little lost. (Even though he really likes some of the images).
MORE WORK HERE
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Commercial PhotographyPhotography
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CONTACT
If you're interested in working with Lee, please reach out via email.
Lee is based in London, UK. International projects are also welcome.