Title: Hyundai Ioniq 5 (Modified)
Agency: In-house
Client: Personal
Role: CGI.
Tools: Cinema 4D, Unreal Engine 5, DaVinci Resolve Studio, Adobe Photoshop.
The inspiration for this project came from a trip to watch the land speed racing at the El Mirage salt flats in California. Lee wanted to create images that portray the beauty of the Hyundai Ioniq 5 in a minimal setting with colour treatment that showed a futuristic feeling. (As the car looks both retro and futuristic)
For this personal project, Lee used Unreal Engine 5 to create the scene and rendered it with Pathtracer. The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HUM3D. Quixel decals were added to surfaces to show age, dirt & wear.
*This is a personal project not associated with Hyundai.
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