The inspiration for this project came from a commission to photograph the land speed racing at the El Mirage salt flats in California. Lee wanted to create images that portray the beauty of the Hyundai Ioniq 5 in a minimal setting. The colour treatment creates a futuristic feeling. (As the car looks both retro and futuristic)
For this personal project, Lee used Unreal Engine 5 to create the scene and rendered it with Pathtracer. The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HUM3D. Quixel decals were added to surfaces to show age, dirt & wear.
*This is a personal project not associated with Hyundai.
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With a desire to create visually powerful work, Lee explores various Creative mediums to produce beautiful and meticulously crafted visuals.
Visual Concept Development