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Title: Hyundai Ioniq 5 (Modified)
Agency: In-house
Client: Personal

Role: CGI.

Tools: Cinema 4D, Unreal Engine 5, DaVinci Resolve Studio, Adobe Photoshop.

The inspiration for this project came from a commission to photograph the land speed racing at the El Mirage salt flats in California. Lee wanted to create images that portray the beauty of the Hyundai Ioniq 5 in a minimal setting. The colour treatment creates a futuristic feeling. (As the car looks both retro and futuristic)

For this personal project, Lee used Unreal Engine 5 to create the scene and rendered it with Pathtracer. The environment was created inside Unreal Engine, kit-bashing with other assets. The car is from HUM3D. Quixel decals were added to surfaces to show age, dirt & wear.

*This is a personal project not associated with Hyundai.

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About

With a desire to create visually powerful work, Lee explores various Creative mediums to produce beautiful and meticulously crafted visuals.

Services

Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Video Editing
Photography

Contact

Lee is available worldwide. If you'd like to discuss a project or say hello, please reach out via the channels here.

e: hello{@}leepowers{dot}com

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