The Ford Transit Custom was launching with new features & tech. But, unfortunately, from a creative visual perspective, many of the 100+ new elements were under the skin & hidden from view.
The creative team at Ogilvy London approached Lee with a traditional still-life brief of beauty shots. Upon reading the brief & understanding that the new features were hidden, Lee had the idea to reference scenes from the Speilberg movie Close Encounters Of The Third Kind. In the film, light emits from under doors, cracks and crevices, alluding that there is something unseen, mysterious & yet powerful.
Lee pitched this treatment to the Ogilvy team & Ford clients, & thankfully, they loved it!
The project was only possible with the help of the many shoot crew & post productions teams at Digital Giant & Ogilvys in-house.
MORE WORK HERE
Ford Bronco 2022Unreal Engine
NIKE FOR YOUCINEMA 4D | REDSHIFT
NIKE GLASSCINEMA 4D | REDSHIFT
NOTHING Phone 2CINEMA 4D | REDSHIFT
The HoonicornUnreal Engine
Crocs X-RayCINEMA 4D | REDSHIFT
Tesla Model-X GalleryUnreal Engine
PORSCHE TAYCAN CROSS TURISMOUnreal Engine
VanMoof S3UNREAL ENGINE
Ford Bronco MK1 - CGI StudioUnreal Engine
Rimowa-MonclerCINEMA 4D | REDSHIFT
Hyundai Ioniq 5Unreal Engine
KIA - Mission To MinervaUnreal Engine
Audi eTron GTCINEMA 4D | REDSHIFT
HYUNDAI N VISION 74Unreal Engine
Beats HeadphonesUnreal Engine
Just For KicksUnreal Engine
Commercial PhotographyPhotography
Automotive PhotographyPhotography
Lazada-Meet The TeamCreative Direction | Photography
noah-naimaPhotography
Portrait PhotographyPhotography
SERVICES
Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography
CONTACT
Lee is based in London, UK. International projects are also welcome.