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Title: Laz The Lion
Agency: Lazada In-house
Client: Lazada

Role: Creative Direction.

Whilst co-leading the regional creative team of South East Asia's e-commerce giant Lazada, Lee collaborated on many projects. The one with the most reach was the Laz The Lion sticker we created for the social media app Line, in Thailand.

Upon receiving the brief, Lee immediately hired an in-house illustrator to initially develop various characters. Once we had a rough selection of characters across many forms, we canvassed Lazadas staff for feedback and direction.

Laz The Lion was a clear winner, & this was the character that we developed with external creative agencies in Bangkok.

In its first 24 hours, the character amassed 2.7 million downloads.

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MORE WORK HERE

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NIKE FOR YOUCINEMA 4D | REDSHIFT

NIKE GLASSCINEMA 4D | REDSHIFT

NOTHING Phone 2CINEMA 4D | REDSHIFT

The HoonicornUnreal Engine

Crocs X-RayCINEMA 4D | REDSHIFT

Tesla Model-X GalleryUnreal Engine

VanMoof S3UNREAL ENGINE

Rimowa-MonclerCINEMA 4D | REDSHIFT

Hyundai Ioniq 5Unreal Engine

Audi eTron GTCINEMA 4D | REDSHIFT

HYUNDAI N VISION 74Unreal Engine

Beats HeadphonesUnreal Engine

Just For KicksUnreal Engine

Lazada-Meet The TeamCreative Direction | Photography

noah-naimaPhotography

Ford Custom TransitArt Direction | Photography

SERVICES

Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography

CONTACT

Lee is based in London, UK. International projects are also welcome.

e: hello{@}leepowers{dot}com