Laz The Lion Lazada SEA

Lazada was looking to develop a character that would represent the brand. After initial internal research, Laz The Lion was launched.

The success of this project can be measured by the amazing adoption by  Thailands Line community with the Laz the Lion character, quickly amassing over 2.7 million users in the first 24 hours of launching.

My role in the project was to hire an illustrator with experience of producing Line characters. Internally we developed a broad number of characters, which we then proceeded to research and test within Lazadas staff.

Once Laz The Lion was chosen, we commissioned 3 x third party illustrators to design the final character, and then chose the best version.



CANOOMotion Design

Tesla Model XMotion Design

NIKE FOR YOUMotion Design

iPhone 11Motion Design

DOPEMotion Design

Noah / NaimaPhotography

Diana Lazada LZDPhotography + Creative Direction


Meet The TeamPhotography + Creative Direction

POSB Magical GiftsCreative Direction

Singapore At NightPhotography

Asean Para GamesCreative Direction

Ford TransitPhotography

Tulisa Female BossPhotography

Mercedes WorldPhotography


Tinie TempahPhotography

Simon PeggPhotography

Honda eCGI



Hi, i'm Lee Powers, A Super Curious Multi Discipline Creative.

Feel free to contact me via email. e:hello[at]leepowers.com