The inspiration for this project came from a brief visualising a factory production line. However, Lee went in the direction of 'what' a production line is and not 'how' it does it.
He imagined the NIKE FOR YOU production facility 'painting' the shoes with light to create one-of-a-kind shoes.
It was lots of fun designing 24 original pairs of Air Force Ones.
*This is a personal project, not affiliated with NIKE; the logos and shoes have been used to portray a unique idea. If you work for NIKE and wish for Lee to remove the logos/project, please message him; thank you.
MORE WORK HERE
Ford Bronco 2022Unreal Engine
Rimowa-MonclerCINEMA 4D | REDSHIFT
NIKE FOR YOUCINEMA 4D | REDSHIFT
NOTHING Phone 2CINEMA 4D | REDSHIFT
The HoonicornUnreal Engine
Crocs X-RayCINEMA 4D | REDSHIFT
Tesla Model-X GalleryUnreal Engine
PORSCHE TAYCAN CROSS TURISMOUnreal Engine
VanMoof S3UNREAL ENGINE
Ford Bronco MK1 - CGI StudioUnreal Engine
Apple Vision ProCINEMA 4D | REDSHIFT
Hyundai Ioniq 5Unreal Engine
KIA - Mission To MinervaUnreal Engine
Audi eTron GTCINEMA 4D | REDSHIFT
HYUNDAI N VISION 74Unreal Engine
Beats HeadphonesUnreal Engine
Just For KicksUnreal Engine
Commercial PhotographyPhotography
Automotive PhotographyPhotography
Lazada-Meet The TeamCreative Direction | Photography
noah-naimaPhotography
Portrait PhotographyPhotography
Ford Custom TransitArt Direction | Photography
SERVICES
Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography
CONTACT
Lee is based in London, UK. International projects are also welcome.