The inspiration for this project came from a brief visualising a factory production line. However, Lee went in the direction of 'what' a production line is and not 'how' it does it.
He imagined the NIKE FOR YOU production facility 'painting' the shoes with light to create one-of-a-kind shoes.
It was lots of fun designing 24 original pairs of Air Force Ones.
*This is a personal project, not affiliated with NIKE; the logos and shoes have been used to portray a unique idea. If you work for NIKE and wish for Lee to remove the logos/project, please message him; thank you.
MORE WORK HERE
NIKE AIRFORCE 1Motion Design
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KIA - Mission To MinervaMotion Design
HYUNDAI N VISION 74Motion Design
PORSCHE Taycan GTS Cross TurismoMotion Design
Consumer Electronics CGICGI + Motion Design
NIKE - Defy The ElementsArt Direction | Photography
Ford Custom TransitArt Direction | Photography
Commercial PhotographyPhotography
SERVICES
Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography
CONTACT
If you're interested in working with Lee, please reach out via email.
Lee is based in London, UK. International projects are also welcome.